What does Data Enrichment mean?

Data enrichment is a general term that refers to processes used to enhance, refine or otherwise improve raw data. This idea and other similar concepts contribute to making data a valuable asset for almost any modern business or enterprise. It also shows the common imperative of proactively using this data in various ways.

How data enrichment works

Real-time contact data verification
Appending information to bad data doesn’t make sense. That’s why our data enrichment solution starts by validating the contact data you already have, such as names, phone numbers, addresses, and emails.

Enhance and append data for additional insights
Once your records are cleaned, we can append missing or incomplete information and enhance your records with more than 900 available data attributes, including financial data, buyer propensity, automotive data, and much more.

Predictive analysis to provide personalized customer profiles
Accurate and personalized analysis allows you to create customized messaging that helps your business to connect and engage with customers.