Alticor Media helps account-based marketers design and implement programs that leverage best practices, expedite value creation, win internal support and enlarge the overall pool of ABM experts. We provide clients with a tactical plan, instill confidence to execute against it and provide access to experts and other customers that is unrivaled in our industry.

ABM Strategy and Alignment

Alticor Media helps account-based marketers perfect their craft, understand its interplay within the sales/marketing dynamic, build client trust and confidence in ABM, and fill or accelerate the sales pipeline with better accounts and opportunities. We call upon our extensive experience base, cross-organizational resources and expansive client base to give you unparalleled support.

How Alticor Media Helps

• We help clients connect the dots between sales structure and ABM strategy
• We help companies articulate their goals and how to achieve them
• We have extensive experience with ABM and can tailor a unique approach
• We build client trust and confidence in ABM
• We offer credibility for sell-in, adoption or restarts of an ABM strategy

Key Issues

• How do you ensure effective understanding, alignment, interaction and trust between marketing and sales?
• Where and how does ABM fit into the overall demand creation picture?
• How do you ensure that ABM is worthwhile and is being done the right way?
• How do you make ABM strategic?
• How do you continue ABM momentum (or restart after prior failed efforts)?