Brand awareness is related to the functions of brand identities in consumers’ and can be reflected by how well the consumers can identify the brand under various conditions. Brand awareness includes brand recognition and brand recall performance. Brand recognition refers to the ability of the consumers to correctly differentiate the brand they previously have been exposed to.

A function of marketing that uses techniques to increase the perceived value of a product line or brand over time. Effective brand management enables the price of products to go up and builds loyal customers through positive brand associations and images or a strong awareness of the brand. Developing a strategic plan to maintain brand equity or gain brand value requires a comprehensive understanding of the brand, its target market and the company’s overall vision.

B2B content marketing, via whitepaper, case studies, presentations and reports, is one of the most cost-effective ways to leverage your marketing investment. Millions of technology solutions buyers looking for information on third-party sites can easily avail these documents through content syndication. Once you identify your goal, decide about the kind of content you have and where you want to promote. Then, you need to scheme out content marketing budget, syndication methods – paid/free, marketing partners and content re-purposing strategy.

Audience intelligence is the ability to gain insight into audiences, develop target marketing, and determine what is and isn’t working in real time. The ability to track and determine what sits well with your target market changes the way that you are able to interact with them. Audience intelligence will provide insight at an industry and individual level to enable you to determine profitable sectors within the market.

Keep in mind that audience intelligence is different to big data which is the collection and analysis of a variety of internal data sources to look for patterns and trends. Audience intelligence has a big place in non-essential brands that have scaled and find it hard to determine what consumers think of their brand at a descriptive level.

Alticor Media understands the importance of instinctive analysis and serves to transform your data into meaningful insights that will give your company a competitive advantage in today’s market. Alticor Media focuses exclusively on delivering the richest and most meaningful analytic gears for our customers. Our goal is to empower our clients through compelling and actionable insights that enable measurable results for their business.

Our vast experience has allowed us to develop the most robust and accurate market research services for any and all sector(s). Offering both Qualitative and Quantitative Research methods, Alticor Media’s Market Research Services can help our clients have a better understanding of marketing condition.

Alticor Media helps account-based marketers design and implement programs that leverage best practices, expedite value creation, win internal support and enlarge the overall pool of ABM experts. We provide clients with a tactical plan, instill confidence to execute against it and provide access to experts and other customers that is unrivaled in our industry.

Alticor Media helps account-based marketers perfect their craft, understand its interplay within the sales/marketing dynamic, build client trust and confidence in ABM, and fill or accelerate the sales pipeline with better accounts and opportunities. We call upon our extensive experience base, cross-organizational resources and expansive client base to give you unparalleled support.